Nothing buys positive public opinion like a superhero, and superheroes are relatively cheap compared to good business practices. A little mutagenic radiation, several transient victims a few unemployed volunteers one brave soul, and a well-designed suit that promotes brand and any major corporation can have its own superhero.
Unfortunately, sometimes these things backfire in unpredictable ways. The most recent example is BP’s oil-based superhero grievously named Slick. Not only did he have a wise-crackin’ attitude, but he also had a British accent, which came off more snarky than anything. His Oily Dolphin Slap Attack was also considered a wee bit insensitive.

